1. What is SKAdNetwork? It’s been over a year since Apple introduced new privacy-friendly changes to ensure accurate attribution and measurement. There are now two attributions and admeasurement approaches available on iOS: the ATT framework and SKAdNetwork, which manage access to IDFA with user consent. First, the ATT (App Tracking Transparency) framework was introduced…

1. Introduction Due to the nature of the mobile game industry, it isn't easy to find users organically. Mobile game owners or publishers spend most of their marketing budgets on ads needed to acquire users until they arrive organically. …

Propensity to Purchases (IAP Propensity) with AppNava measures the likelihood of players to do purchases. Understanding a player’s inclination to make IAPs is critical for optimizing revenue and enhancing the player experience in the gaming industry. What is the Propensity to Purchase for Game? By definition, it is the likelihood of a potential player to make purchases, also…

In the dynamic world of gaming, where player engagement is the lifeblood of the industry, harnessing the potential of algorithmic pricing and tailored offers can be a game-changer. …

1.Introduction 2022 has been a year in which the effects of the pandemic are gradually decreasing, but the mobile gaming industry continues to shine. At the same time, the industry is climbing to new heights with advances in big data analytics, and the importance of data in mobile games is increasing…

1. INTRODUCTION This report is prepared by the AppNava Team, which consists of awesome tech and mobile data experts who intend to revolutionize the mobile and digital world. AppNava is there to make apps and games richer and happier. It specializes in modeling complex player behavior for mobile games/applications, predicting your players’…

The Most Important Classification Metrics in AppNava — 1. How to evaluate the performance of a machine learning model? Let us consider a task to classify whether a player is a purchaser or not. If the player completes an in-app purchase on store purchase status is positive (+ve ). When don't complete the in-app purchase, the status is negative (-ve), then the person is not the purchaser. Now consider…

The soft launch means publishing your game or app only to a certain group before releasing it. In this way, you can test your game, make the necessary corrections, and be sure to put it in the perfect form. 1. What is Retention? One of the most important metrics for mobile game developers is…

Assume you’re beginning a mobile game company and have a fantastic idea for your first game. To start developing the game, you must first acquire funds and schedule meetings with potential investors. You have faith in your team and your idea, so you anticipate favorable outcomes. However, the outcome was…