1. What is user acquisition?

2. What Is user acquisition for mobile gaming?

3. How does user acquisition work for mobile gaming?

4. How do you optimize user acquisition for mobile games?

5. What is the user acquisition process?

6. What are the objectives of user acquisition?

7. What are the best user acquisition strategies for mobile games?

8. What is the purpose of a user acquisition strategy?

9. What is customer acquisition cost (CAC)?

10. Why is CAC crucial for mobile gaming companies?

11. Why do you need a user acquisition strategy for mobile gaming?

12. Types of User Acquisition for Mobile Gaming

13. What is paid user acquisition?

14. What is a paid acquisition channel?

Among Inorganic (Paid) Marketing Channels:

15. What is organic user acquisition?

16. What is an organic acquisition channel?

  • App Name
  • App URL
  • App Subtitle
  • Keyword field
  • In-App Purchases
  • Rating and Reviews
  • Update Cycle
  • Downloads and Engagement
  • Some Hidden factors
  • App title
  • Short description
  • Long description
  • In-app purchase
  • Rating and reviews
  • Updates
  • Android vitals
  • Downloads and engagement
  • Hidden factors
  • App keywords and the fundamentals of app store algorithms

17. What are mobile gaming ad networks for user acquisition?

18. What are the best ad networks to acquire users for Hyper Casual, Casual, and Hybrid Mobile Games?

19. How do mobile games make money?

  • In-App advertising: There are several ad formats to choose from, such as rewarded videos, banner ads, interstitials, and offerwall ads.
  • In-App purchases: This allows you to buy things like in-game currency, power-ups, etc.
  • Premium paid apps: It is a method of making money by selling games for a fee.

20. How do users grow on apps?

Test demographics for paid user acquisition

App Store Optimization (ASO)

Integrate social media platforms

Make use of your game’s visual appeal with video ads

Cross-promote your mobile games

Leverage automation tools



Your Game, Your Data, Time to Play!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store