Success Story for Mobile Games: Higher Retention and LTV Results with Machine Learning

1. Introduction

2. Impressive Results

3. Previous Situation of Game

4. Modeling Player Churn

Retention Improvement

Group A (Red Bar) no gift has been awarded — Group B (Green Bar) has been awarded a gift.

Life Time Value (LTV) Improvement

Group A (Red Bar) no gift has been awarded — Group B (Green Bar) has been awarded a gift.

Added Value

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