This report is prepared by the AppNava Team, which consists of awesome tech and mobile data experts who intend to revolutionize the mobile and digital world. AppNava is there to make apps and games richer and happier. It specializes in modeling complex player behavior for mobile games/applications, predicting your players’ future, and unleashing the power of data. We have been following the mobile game and data industry closely for years. We are happy to gather what we know and hear under important headings and present them to you.


With the epidemic, the rules of the game world were rewritten. Due to the unprecedented effects of 2020 on the digital world and shaking the market, 2021 seems not to be as glorious as 2020. The most shocking event of this period is undoubtedly Apple’s privacy-friendly attitude. Apple’s removal of IDFA negatively affected the global digital advertising industry and different gaming market sectors. The process of adapting to SKAdNetwork, which has replaced IDFA, was painful in 2021 (1). However, game companies are still adapting to this change. With this change, where data has become even more important, we, as AppNava, have supported our game studios with smart solutions for the iOS15, SKAdNetwork by using our data processing & data science power.


3.1 Surprising news for advertisers: Apple’s removal of IDFA

With Apple’s newest iOS 15 update & SKAdNetwork, a privacy-friendly change, a new era for the advertising industry started and is already in our lives. The purpose of the new system is to protect user-level and device-level private information.

3.2 Metaverse new game framework

3.3 Progress to the big future with small steps: 5G penetration

3.4 Cloud gaming replaces consoles

Cloud computing is an internet-based file storage and synchronization service. Cloud communication services have become the building blocks of the internet world, mainly thanks to their intense use in the last period. The gaming industry has grown tremendously during the pandemic, and cloud gaming has come to the fore with its convenience and practicality in gaming. The thing that will best describe cloud gaming is this; users experience gaming by using lower-equipped mobile phones, tablets, or PCs instead of hardware that they can purchase at very high prices.

3.5 Millions of people watching e-sports

With the increase in the time spent at home, the interest in games and social media has increased, especially online platforms where people can socialize and feel like they are doing something together have increased their popularity. Especially during the quarantine times, game contents containing video chat appeared. With that, e-sports and live streams are on the rise.


4.1 Global games market by region

The Global Game Market experienced its golden age in 2020 and continued its rise in 2021. In the regional research, it has been seen that the total game income is $175.8 billion. Looking at revenues by region, Asia Pacific is the leader of the game world (2) (5).

4.2 Global games market by segment

In the research, it is seen that the smartphone is the most preferred for playing games. The use of smartphones is increasing day by day. They are the most preferred smartphone games with a 45% rate and $79 billion revenue in the global game market. Console Games is in second place with $49.2 billion revenue. Downloaded/Boxed PC Games is in third place with $33.3 billion, Tablet Games with $11.6 billion, and Browser PC Games with $2.6 billion in last place in terms of preference (9) (8) (10) (1).

4.3 Gaming genres by downloads, consumer spend and time spent

Casual games are a type of mobile game that is simple to play and has a low barrier to entry. In the continuation of the research, it is seen that Core Games ranks first in terms of consumer spending, and when we look at the time spent in games, the core game and casual game are close to each other.

4.4 Mobile game market by downloads

According to research; In December 2021, the worldwide mobile game market reached $4.9 billion downloads on the App Store and Google Play, increasing 1.8 percent compared to the previous year. India is responsible for 717.4 million global game downloads, or 14.8 percent of worldwide downloads. The United States was second with about 9% of all downloads, followed by Brazil with 8.2%. As a result of the research, the most downloaded mobile games of 2021 are listed as follows; Subway Surfers tops the list with 191 million downloads. Roblox followed with 182 million downloads, with Bridge Race in third place with 169 million. Garena Free Fire — New Age ranks fourth with 154 million downloads. In 5th place is Among Us with 152 million downloads (13) (14).


As technology developed, the news we read changed one by one. Earlier, it seemed impossible for us to talk about the metaverse and NFT or the winning team and the best player in esports. In the new world, this is all perfectly normal. On the other hand, purchases in the gaming world reached a high level in 2021 and exceeded the full-year total of the last five years. Acquisitions and mergers allow large companies to leverage other companies and expand in the direction they want to focus. They have become a common business strategy for firms looking to develop new markets or regions and acquire new technology and capabilities.

5.1 Netflix stepped into the gaming world

5.2 Zynga stepped into the NFT industry

Towards the end of 2021, Zynga stepped into the NFT industry and appointed Matt Wolf as vice president of Blockchain Gaming. They decided to integrate emerging technologies, blockchain systems, and NFTs into their games. Wolf announced that he would work on it. Zynga also announced that they would develop new games compatible with NFT and blockchain. In this way, Zynga expanded its growth strategies and targets into new areas.

5.3 Four major acquisitions in the mobile gaming world

Nordisk Games acquires majority stake in Star Stable Entertainment


We’ve talked a lot about the past and its both extraordinary and devastating effects. It’s time to turn our face a little to the future. The year we will leave behind has experienced many things that profoundly affected the gaming world. The pandemic is losing its effect with the vaccine, but it would not be right to expect game revenues to decrease. Many researchers have the idea that mobile game revenues will increase in 2022. It is estimated that there will be more than 3.07 billion mobile players worldwide by the end of 2023 (1).


1. Weustink, Jorik. Newzoo 2021 Trends to Watch Report. Newzoo. 26 02 2021. https://resources.newzoo.com/hubfs/Reports/2021_Newzoo_Trends_to_Watch_Report.pdf?utm_campaign=Global%20Mobile%20Market%20Report%202020&utm_medium=email&_hsmi=113081565&_hsenc=p2ANqtz-9sYHQdpv00DmV1xPoy0PfCBv6BeGFpSLwk7AkjZZQOaUjdKci6_MgVIRxooFO0tCJfEhXj6.



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